Dynamiqe as a Decision Support Tool

Dynamiqe™ Entrepreneurial Model

Getting the right person/role fit

The Dynamiqe™ entrepreneurial profiling tool, developed by Dr Andrew Atter, is originally based on 5 years of grounded research with diverse cohorts of mature student entrepreneurs. It has subsequently been tested with thousands of tech founders, startup teams, change leaders and social entrepreneurs worldwide.

In building the Dynamiqe™ model, hundreds of hours of entrepreneurial coaching were transcribed, coded, and categorised into a model. Through this process, the key entrepreneurial dilemmas were identified, and these dilemmas are addressed head-on by the Dynamiqe™ model.

The model is built around the key determinants of entrepreneurial roles: Mindset, Social Preferences and Work-styles. People naturally adopt different entrepreneurial roles that are reflected in specific attributes visible in every day working activities. For example, whether someone makes decisions  based on strategic issues, or responds intuitively to emergent themes. These differences affect how people work together and fit together into a team.

Getting the right person/role fit in a startup can make a crucial difference to its sustainability and growth. This is the unique difference that a role-based approach like Dynamiqe™ can make. The key to entrepreneurship is not your personality, which is not fixed in any case, but the role you adopt in the venture. This is a much more pragmatic and useful approach to understanding how we work in new ventures..

The model has been written up in The Guardian and is featured as a case study in the upcoming book Informal Learning, Practitioner Inquiry and Occupational Education by Sai Loo and Brian Sutton, published by Routledge. https://www.routledge.com/Informal-Learning-Practitioner-Inquiry-and-Occupational-Education-An/Sutton-Loo/p/book/9780367894849

 

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Dynamiqe™ Entrepreneurial Model

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Dynamiqe™ Entrepreneurial Model

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