Getting the word out about your product or service can be difficult in a world where consumers are bombarded by ads wherever they go. This article outlines some great tips for how startups can market effectively, even with a low budget.
Startup founders and entrepreneurs may sometimes undermine the importance of marketing activity as it is the most cash burning and time consuming activity that keeps the founders and entrepreneurs away. The focus on developing a great product/ service may be fruitful only when it reaches the maximum possible people […]
7 investor personas: how start-ups can understand their motivations
August 24th, 2020
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Understanding the motivations of investors might be key to acquiring funding for startups. This interesting piece highlights the portraits of different kinds